DESIGN
WORK
CASE STUDIES
THE FLIPSIDE
FOR
SELFRIDGES
Selfridges wanted a visual identity created for an exhibition about the future of luxury. The solution was minimal, contemporary, and futuristic. A disc sundial graphic - referencing two of the design installations within space.
Brand collaboration with Byredo, Louis Vuitton, Loewe, Gareth Pugh, Thom Browne, Google Pixel 2 & Mr Lyan.
CHRISTMAS
FOR
J&M DAVIDSON
Luxury brand J&M Davidson was looking to create a series of still and moving digital images for the Christmas holiday. The solution was inspired by collage art and blends existing photography with a fun and festive layer.
A STORE OF STORIES
FOR
SELFRIDGES
An exhibition exploring the heritage, creativity, and vision that makes Selfridges the world’s most extraordinary department store. Selfridges wanted an engaging installation design to tell the story behind the success of the brand. A timeline of significant points in the history of the store. A grid design solution, plywood with an oak veneer finish, with typography and images etched and printed to create a dynamic aesthetic.
THE REFASHIONED THEATRE
FOR
SELFRIDGES
Design and visual identity for Selfridges campaign, Shakespeare Refashioned. Celebrating 400 years of the bard, through a store-wide festival of arts, fashion & culture. The design solution was an urban edit of mixed media, graffiti, and fly-posters flourishing the store to bring a contemporary edge to the words of Shakespeare.
A theatre program for the RADA performance Much Ado About Nothing, featuring an editorial shoot by Mary McCartney. Promotional animation for the campaign.
